This is the logo that I will be using for my channel ident for sky sports. I think that this is suitable because the house colours are red white and black which I think are colours that will attract my target audience. It looks very similar to the current logo of Sky sports, this is because i thought it would be a good template for this one of my own. I used red because this is one of the standard sports colours along with blue and green. I wanted to make my logo dynamic, bright and simple and I think that i have achieved these things. this logo will be used at the end of my ident above the slogan for the channel. This was created on Adobe Photoshop by making a number of similar size rectangles, one will be an outline of anotther which will be black and the main rectangle is red. There is also an effect that I have used which makes one side brighter than the other, this is to make it less boring and dull. The use of red is relevant to sports in general e.g. Football clubs: Liverpool, Arsenal, Man United etc. also the use of red also makes it stand out. I have also used different effects on the fonts to make it more dynamic. one has a shadow, but the other doesn't and also is leaning to one side.
In conclusion, I think that this is a suitable logo for the channel because of the effects and styles that I have used in order to attract my target audience.
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